THE GRAM.

This project focused on learning how to plan and execute social media content through structured social calendars, using Instagram as the primary platform. It involved consistently putting out our work while understanding how individual posts connect to form a cohesive content flow.

Through this process, the project explored the relationship between visuals, timing, and storytelling, and how each element influences engagement and continuity across a feed. Beyond publishing, it became an exercise in discipline, planning, and translating creative ideas into formats that work within a social media ecosystem, while still retaining a strong visual and narrative identity.